Why Do We Need Packaging? It’s More Than Just “Holding Things”—It’s a Deep Connection Between Brands and Users
Why Do We Need Packaging? It’s More Than Just “Holding Things”—It’s a Deep Connection Between Brands and Users
"Most e-commerce brands are somewhat misguided when it comes to packaging. They’ll spend thousands of dollars on ads, testing 30 different angles, obsessing over ROAS and CTR—then ship their products...
Trick or Treat -Halloween Packaging Recommendations
Trick or Treat -Halloween Packaging Recommendations
Every year at the end of October, the "mysterious vibe" of Halloween sweeps the market — from supermarket shelves to brand stores, products adorned with pumpkin, ghost, and witch elements...
LDPE Bags: When They Work and When They Don’t
LDPE Bags: When They Work and When They Don’t
Introduction: The Bag Everyone Uses, Very Few Understand LDPE bags are the silent background character of modern commerce. They appear in the back room of retail stores, in the stacks...
Grey Board Thickness Guide: Pick the Right GSM Fast
Grey Board Thickness Guide: Pick the Right GSM Fast
Introduction: Why Grey Board GSM is the Shortcut to Better Packaging Grey board is the silent workhorse of great packaging. It doesn't glitter like foil or whisper like soft-touch lamination,...
Recycled Cotton: Soft, Tough, and Surprisingly Premium
Recycled Cotton: Soft, Tough, and Surprisingly Premium
The "Recycled" Fabric That Doesn't Feel Recycled Recycled Cotton has a reputation problem. When people hear recycled, they often think of a rough, thin and tired material, something that is...
RPET vs Virgin Plastic: What Brands Should Know
RPET vs Virgin Plastic: What Brands Should Know
Introduction: The Plastic Choice That Now Determines Your Brand Packaging used to be the quiet part of the product. Not anymore. Plastic has become a proxy for values, competence and...
Flexographic Printing 101: How It Works, Fast
Flexographic Printing 101: How It Works, Fast
Who This Guide Is For (Small Brands, Big Questions) If you sell a product that lives in a pouch, wears a label, or ships in a printed box you're already...
Why brands love the stable shape of an eight-side seal bag
Why brands love the stable shape of an eight-side seal bag
he Bag That Stands Its Ground Why "shape" is more important than you think in packaging Packaging discussions typically revolve around materials, print quality and cost. Shape is often an...
How a Three-Side Seal Pouch Keeps Food Fresher Longer
How a Three-Side Seal Pouch Keeps Food Fresher Longer
Why Freshness Lives Or Dies In The Package The number one enemy: oxygen, moisture, light and time Most foods don't lose quality because something massive happens. They fade slowly. Oxygen...
Jute Magic: Turning Simple Fibers into Luxe Style
Jute Magic: Turning Simple Fibers into Luxe Style
Jute Magic in the Modern Packaging At first glance, jute is a very plain material - coarse, earthy, naturally identifiable. In a world brimming with shiny plastics and sleek finishes,...
Is PLA really better than ordinary plastic
Is PLA really better than ordinary plastic
What this debate really is about, not just buzzwords The PLA vs. plastic debate is not really about trendy words such as "bioplastic" or "compostable." It is about how materials...
Why the SOS Bag is a Place in Your Packaging Lineup
Why the SOS Bag is a Place in Your Packaging Lineup
This article is aimed at explaining why the humble SOS (Self Opening Square) bag deserves a permanent spot in your packaging lineup. It explores what is a SOS bag, the...
Eco tote bag packaging ideas your customers share
Eco tote bag packaging ideas your customers share
Why Eco Packaging Makes People Want To Post How packaging has become a part of product experience Packaging is no longer a protective shell. For many customers, it is that...
Why Bubble Wrap Is Still a Packaging Essential
Why Bubble Wrap Is Still a Packaging Essential
Introduction: Why Bubble Wrap is Still Important Bubble wrap rarely makes an appearance in mood boards or branding decks yet it's everywhere - from warehouses to studios to spare bedrooms...
How to Choose the Right Stand-Up Pouch Size and Material
How to Choose the Right Stand-Up Pouch Size and Material
Introduction: Why Size and Material Choices are More Important Than You Think Stand-up pouches may appear to be a simple item, but are actually a combination of engineering, brand strategy,...
Nonwoven Fabric Trends Shaping Next Gen Packaging
Nonwoven Fabric Trends Shaping Next Gen Packaging
Introduction: Why Nonwoven Fabric is Changing the Face of Packaging Packaging comes under more pressure than ever before. Brands are faced with reducing plastic, reducing emissions, keeping products safe, pleasing...
Ice Cream Packaging Design Secrets: What Top Brands Don't Tell You
Ice Cream Packaging Design Secrets: What Top Brands Don't Tell You
Ice cream packaging design is set to become even more crucial in an industry projected to reach $109.20 billion in revenue by 2025 . You might be surprised to learn...
Transform Your Brand with Degradable Gift Boxes
Transform Your Brand with Degradable Gift Boxes
Degradable gift boxes blend sustainability with gifting charm, a top choice for U.S. consumers and businesses aiming to reduce waste. From holidays to corporate gifting, they meet eco goals without...
How to Create Magical Christmas Cookie Packaging Ideas That Everyone Will Love
How to Create Magical Christmas Cookie Packaging Ideas That Everyone Will Love
Christmas cookie packaging ideas have always been my biggest challenge, while making the actual cookies and treats has been the easy part . I want all my hard work to...
What Are Custom Glassine Paper Bags?
What Are Custom Glassine Paper Bags?
Custom glassine paper bags are treated, translucent paper bags tailored to brand or user needs. Made from wood pulp, they’re grease-resistant, recyclable, and ideal for holding items without leaking or tearing....
Custom drawstring jewelry bags
Custom drawstring jewelry bags
Custom drawstring jewelry bags balance protection, style, and brand identity—essential for U.S. jewelry businesses, from small boutiques to independent designers. They shield delicate pieces while turning packaging into a memorable...
Custom twisted-handle paper tote bags
Custom twisted-handle paper tote bags
Custom twisted-handle tote bags are a staple for U.S. businesses—offering reusable utility, brand promotion, and eco appeal. For retailers, startups, or event planners, they balance affordability and impact. Below is...
Eco-Friendly Packaging for Perfumes/Candles: Perfectly Merging Sustainability with Sensory Delight
Eco-Friendly Packaging for Perfumes/Candles: Perfectly Merging Sustainability with Sensory Delight
Tailored Packaging Categories for Fragrance Products Not all fragrance products share the same packaging needs—we categorize solutions based on product form and usage scenarios: Perfume/Cologne Bottles: Focus on shockproof...
The Versatile Star of Eco-Friendly Packaging—You Might Not Know These Uses
The Versatile Star of Eco-Friendly Packaging—You Might Not Know These Uses
When talking about eco-friendly packaging materials, most people first think of kraft paper or corrugated paper, but often overlook the potential of mulberry paper (also known as tissue paper or...
Sustainable Upgrade of Pet Food Packaging: Biodegradable Materials and Functional Adaptation in the U.S. Market
Sustainable Upgrade of Pet Food Packaging: Biodegradable Materials and Functional Adaptation in the U.S. Market
In the U.S. pet food market, where $45.6 billion was spent in 2024, packaging faces a dual challenge: meeting strict functional demands and aligning with the 78% of pet owners...
Why Do We Need Packaging? It’s More Than Just “Holding Things”—It’s a Deep Connection Between Brands and Users
Why Do We Need Packaging? It’s More Than Just “Holding Things”—It’s a Deep Connection Between Brands and Users
"Most e-commerce brands are somewhat misguided when it comes to packaging. They’ll spend thousands of dollars on ads, testing 30 different angles, obsessing over ROAS and CTR—then ship their products...
Trick or Treat -Halloween Packaging Recommendations
Trick or Treat -Halloween Packaging Recommendations
Every year at the end of October, the "mysterious vibe" of Halloween sweeps the market — from supermarket shelves to brand stores, products adorned with pumpkin, ghost, and witch elements...
Elegant Macaron Packaging Ideas That Boost Sales: A Business Owner's Guide
Elegant Macaron Packaging Ideas That Boost Sales: A Business Owner's Guide
In today's competitive bakery industry, innovative packaging of macarons is essential. The right packaging helps to transform delicate treats into unforgettable customer experiences - turning a simple confection into a...
Custom Lip Gloss Tubes: The Secret Behind Successful Beauty Brands in 2026
Custom Lip Gloss Tubes: The Secret Behind Successful Beauty Brands in 2026
Custom lip gloss tubes can be the difference between a beauty product that gets lost in the crowd, and one that flies off the shelves. In today's competitive cosmetics market,...
Coffee packaging ideas for storytelling coffee brands
Coffee packaging ideas for storytelling coffee brands
When Your Bag Becomes Your Storyteller A coffee bag quietly sits on a shelf. It does not speak, but people hear something. They read, scan, touch and in a split...
The Ultimate Guide to Packaging Ideas for Baked Goods: What Pro Bakers Don't Tell You
The Ultimate Guide to Packaging Ideas for Baked Goods: What Pro Bakers Don't Tell You
Packaging ideas for baked goods are far more than just keeping treats fresh. In fact, the right packaging turns the ordinary into the memorable cookie and pastry. As industry professionals...
Timeless wedding gift packaging ideas with a twist
Timeless wedding gift packaging ideas with a twist
Why packaging makes a wedding present unforgettable A wedding gift starts talking long before the lid is lifted or the tissue is pulled aside. Packaging is the first handshake -...
7 eco friendly packaging ideas for clothing that wow
7 eco friendly packaging ideas for clothing that wow
Introduction: Why Packaging Makes or Breaks Clothing Brands Packaging is the first garment that a customer "wears" from a brand. Before the fabric comes in contact with skin, the box,...
The Secret Behind Stunning Candy Package Design: A Professional Guide
The Secret Behind Stunning Candy Package Design: A Professional Guide
Candy package design influences between 62 and 90% of first time buyer reactions, making it one of the most important facets in your confectionary marketing strategy. When we walk through...
Unique Wrapping Ideas: Secret Techniques From Professional Gift Designers
Unique Wrapping Ideas: Secret Techniques From Professional Gift Designers
The anticipation of unwrapping a gift is almost as exciting as discovering what's inside. Unique wrapping ideas transform ordinary presents into memorable experiences that show thoughtfulness and creativity. I believe...
The Rise of Sensory Interactive Packaging: Elevating Unboxing Memories Through Touch, Sound, and Scent
The Rise of Sensory Interactive Packaging: Elevating Unboxing Memories Through Touch, Sound, and Scent
In a world where consumers scroll past hundreds of products daily, standing out requires more than just a pretty design—it needs to *connect*. Enter sensory interactive packaging: a trend that...
What are Beeswax Wraps?
What are Beeswax Wraps?
Beeswax wraps are a sustainable alternative to traditional plastic food storage methods. Made from a combination of beeswax, resin, and fabric, usually cotton, they offer a natural and eco-friendly way to...
Mortise and Tenon Structure in Packaging: Corrugated Paper’s Glue-Free Magic for Stable, Sustainable Containers
Mortise and Tenon Structure in Packaging: Corrugated Paper’s Glue-Free Magic for Stable, Sustainable Containers
“When mortise and tenon joints are mentioned, most people think of the exquisite craftsmanship in traditional Chinese architecture—structures that stay solid for centuries without nails or glue. We’ve integrated this...
The Versatile Uses of Mulberry Paper
The Versatile Uses of Mulberry Paper
When talking about eco-friendly packaging materials, most people first think of kraft paper or corrugated paper, but often overlook the potential of mulberry paper (also known as tissue paper or...
5 Tips to Boost the Happiness of Unboxing
5 Tips to Boost the Happiness of Unboxing
Kickstart the First Impression with "Visual Ritual": Customized Outer Box Design The first step of the unboxing experience begins with the visual impact of the outer box. Ordinary courier boxes...
Bagel Packaging Ideas That Turn Takeout Into Branding
Bagel Packaging Ideas That Turn Takeout Into Branding
Bagel packaging became a necessity in a very competitive market. Bakers now compete to make their bagels the first choice of the customer. Health conscious shoppers love bagels and it...
Creative Pizza Box Design: Secret Strategies That Doubled Our Sales
Creative Pizza Box Design: Secret Strategies That Doubled Our Sales
A creative pizza box doesn't only serve as a bit of protection for your pizza, it's a potent marketing tool that can help you increase your profits. A good box...
The Secret of Retail Packaging Design: What the Best Brands Know
The Secret of Retail Packaging Design: What the Best Brands Know
Retail packaging is no longer boring brown boxes. Big brands have started incorporating bold colours, textured finishes and premium details so that sustainability is not only practical but also appealing....
7 storytelling scarf packaging ideas that build your brand
7 storytelling scarf packaging ideas that build your brand
Introduction: Turn All Scarves Into A Story A scarf is more than fabric. It brings warmth, memories, and moments around the wearer. Packaging is the first chapter to that story....
15 Homemade Dog Treat Packaging Ideas For Markets
15 Homemade Dog Treat Packaging Ideas For Markets
Introduction: Turning Dog Treats Into Market-Ready Gifts Homemade dog treats are a simple story. They use real ingredients, are made in small batches, and are from a person that bakes...
Smart & Stylish Jewelry Packaging Ideas for Small Business Success
Smart & Stylish Jewelry Packaging Ideas for Small Business Success
Jewelry packaging ideas can transform a simple purchase into a memorable experience for your customers. Great jewelry packaging not only tells customers they're getting something valuable but also keeps their...
The Ultimate Small Business Packaging Ideas: From Basic to Brilliant
The Ultimate Small Business Packaging Ideas: From Basic to Brilliant
Small business packaging significantly impacts sales and brand perception, with 72% of consumers influenced by packaging design and 86% preferring sustainable options. This guide explores cost-effective packaging essentials, custom ideas,...
