Trick or Treat -Halloween Packaging RecommendationsBy：BellaBella

Box Type: A Versatile Container for Various Products 

The "versatility" of box packaging shines in Halloween scenarios — it can securely hold almost all kinds of products, whether it’s beauty gift sets, snack bundles, toys, or home decor items. With just simple modifications using holiday elements, it can be transformed into an "exclusive Halloween package." 

Pro Tip for Extra Appeal: Stick a thin sheet of silver laser paper inside the box. When the box is opened, it reflects light; paired with built-in small string lights (button battery-powered, safe and lightweight), the unboxing process feels as ceremonial as "opening a magic treasure chest." 

Special-Shaped Box Type: Customized Designs for Festive Memorability 

Halloween is never short of "creative shapes," and special-shaped box packaging excels at deeply linking products to the holiday theme through customized sizes and designs. For example, mimicking the shapes of pumpkins, ghosts, or witch’s cauldrons — turning the packaging itself into a "holiday decoration" that consumers may even be reluctant to discard after opening. 

Bag Type: Lightweight & Spacious for Food and Bulk Gifts 

Halloween is incomplete without food items like candies, cookies, and chocolates, and bag packaging perfectly meets the needs of being "lightweight, roomy, and easy to carry" while conveying a festive atmosphere through its design. 

Eco-Friendly Bonus Tip: Choose degradable corn starch bags or reusable cotton bags. Print a note on the bag that says, "This bag is reusable — use it to store your Halloween trinkets!" This not only aligns with eco-friendly trends but also extends the "lifespan" of the packaging. 

Sticker Type: Low-Cost Vibe Booster & "Mobile Brand Card" 

Sticker packaging is the "cost-effective king" for creating Halloween atmosphere. There’s no need to modify the entire package — just attach a small sticker, and it instantly adds a festive touch. Meanwhile, it can also serve as a "brand promotion tool," becoming a "mobile brand card" in consumers’ hands. 

Promotion Tip: Print the brand’s social media accounts (e.g., Xiaohongshu, Instagram) on the back of the stickers. Encourage consumers to take photos, check in, and tag the brand to participate in the "Halloween Packaging Photo Sharing" campaign. This not only collects user-generated content (UGC) but also expands the brand’s reach.

Card Type: Evoking Holiday Emotions & Driving Repeat Purchases 

The role of card packaging in Halloween goes far beyond "writing greetings." It can bridge the gap with consumers through festive atmosphere, and even hide "marketing tricks" to drive repeat purchases, serving as an "emotional link" between the brand and users. 

Creative Direction: Design dual-function cards that combine "atmosphere creation + promotion": 

- The front side focuses on Halloween themes, such as an illustration of "pumpkin lanterns lighting up the night" or a warm message like "May you harvest plenty of surprises tonight." 

- The back side embeds brand information, such as a "Halloween exclusive coupon" (CNY 15 off for purchases over CNY 50, valid until the end of November) or a "new product preview" (e.g., "Winter limited editions will launch in November — follow us to be the first to know"). It can even be designed as a "check-in card": consumers who collect 3 different Halloween cards can redeem free samples or discounts. 

Good Halloween Packaging is Both a "Product Enhancer" and a "Marketing Carrier"