5 Tips to Boost the Happiness of UnboxingBy：BellaBella

Kickstart the First Impression with "Visual Ritual": Customized Outer Box Design

The first step of the unboxing experience begins with the visual impact of the outer box. Ordinary courier boxes often give off a "cheap and random" vibe, while customized outer boxes can instantly amp up the sense of ritual. You can choose materials based on product positioning:

for beauty products, matte laminated boxes paired with gold-stamped logos or hand-drawn patterns work well

for mother-and-baby products, eco-friendly kraft paper printed with cute cartoon illustrations is a great choice;

For digital products, simple frosted boxes that highlight a sense of technology are ideal.

Additionally, sticking a handwritten-style sticker on the outer box—such as "Dear, your exclusive package has arrived~"—lets users feel valued even before unboxing, as if they’ve received a personalized gift rather than just a product delivery.

Hide "Unboxing Surprises": Layered Cushioning Structure

Traditional foam or bubble wrap protects products but often creates a "messy feeling" during unboxing. Try a layered cushioning design instead: wrap the product in tissue paper printed with the brand’s story on the outermost layer, place customized foam or air columns (in colors that match the brand’s color scheme) in the middle layer, and add a foldable paper tray at the bottom.

This not only secures the product but also makes the unboxing process as organized as "unlocking a blind box." For example, when buying a scented candle, you first see the candle jar wrapped in tissue paper when opening the outer box; lifting it reveals sample products and scent cards on the paper tray—each layer brings a new discovery, greatly enhancing the fun of unboxing.

Add "Practical Delights": Customized Peripheral Gifts

Gifts are key to enhancing the unboxing experience, but blindly giving cheap small items can instead damage brand reputation. Instead, opt for customized peripheral gifts related to the product—they are both practical and help strengthen brand memory.

For instance, include a small ceramic spoon printed with the brand logo when selling coffee

Pair a notebook with customized bookmarks and stickers; or give portable travel-sized containers and cotton pads with skincare products. These gifts don’t need to be expensive, but they make users feel "thoughtful"—after unboxing the product, they still get a useful item, as if receiving an "unexpected benefit," which in turn fosters a positive impression of the brand.

Convey "Warmth": Handwritten Cards and Thank-You Notes

In the fast-paced e-commerce era, cold machine-packaged items often make users feel "lacking in emotion." A handwritten card or personalized thank-you note can instantly infuse warmth into the unboxing experience. The content of the card doesn’t need to be complicated; simple messages like "Thank you for your choice—we hope this product brings you joy" or notes that reference small details from the user’s order (e.g., "Heard you’re buying this as a gift for a friend—wish you and your friend happiness!") make users feel "seen."

Additionally, you can print the brand’s customer service contact information or small perks on the card (such as "Get 10% off your next order by noting ‘Card’")—this not only bridges the gap with users but also lays the groundwork for future repurchases.

Focus on "Post-Unboxing Experience": Eco-Friendly Recyclable Packaging

As environmental awareness grows, users are paying more and more attention to the "sustainability" of packaging. Choosing eco-friendly and recyclable packaging materials not only demonstrates the brand’s social responsibility but also allows users to feel "unburdened" after unboxing—no need to worry about disposing of non-degradable packaging.

For example, replace traditional plastic bags with biodegradable cornstarch bags, make outer boxes and cards from recycled paper, and label the packaging with "recyclable" or "degradation guidelines" (e.g., "This packaging can be added to home compost"). At the same time, you can include "eco-friendly tips" inside the packaging, such as "These packages are recyclable—let’s reduce our carbon footprint together!" This lets users enjoy the fun of unboxing while also feeling the brand’s environmental philosophy, enhancing their recognition of the brand.